Meet our Franchise Owners

Founder & Master Stylist

Maddie’s journey from a long-time stylist to to the founder of Beheld Beauty Collective is a testament to her passion for beauty and entrepreneurship. It all began as a simple request to assist with hairstyling for a few weddings quickly evolved into a thriving business.

By the end of that first year, she had 30 bookings for upcoming weddings.

What started as a side gig quickly became a viable business due to referrals and word-of-mouth buzz.

Maddie jumped into action by building and training a team of senior stylists. Beheld Beauty Collective receives inquiries from over a thousand brides annually and provides services for over 300 weddings each year.

As an entrepreneur and curator of beauty, in both craft and experience, Maddie blended her mastery of styling with her drive to build a team, serve as a coach, and empower others to take what they love to the next level.

A stylist works with a client's hair, holding a can of hairspray

Mentor

A corporate executive with decades of coaching, management, and serial entrepreneurship, David has three decades of buying, selling, and running companies. He brings a wealth of insight and practical know-how to the table.

David is ready to help guide new franchise owners through the complexities of setting up and operating their businesses effectively

A stylist works with a client's hair, holding a can of hairspray

Establish your Expertise

Beheld Beauty Collective is a trusted name in the wedding industry, known for delivering elevated hairstyling and makeup experiences to thousands of bridal parties across Lexington, Louisville, Cincinnati, and beyond. As a franchisee, you’ll step into a brand that brides already recognize and love—backed by proven systems, strong industry relationships, and a reputation for excellence. Build your business with the credibility and support of an established collective.

Grow your Opportunity

At Beheld, we believe excellence is ongoing. That’s why we provide franchisees with continued education, hands-on support, and proven systems to train and equip their teams. Our commitment to quality ensures you’re never building something second-rate—and always positioned to grow with confidence. As one of the first-to-market beauty collectives in the wedding industry, you’ll have the rare advantage of leading in a growing space—while building something truly your own.

Expand your Legacy

With the 2025 launch of makeup services, Beheld began expanding beyond hairstyling—and we’re committed to continuing that growth. From new offerings to elevated client experiences, franchisees stay on the front edge of the industry—owning something they love and building a brand that lasts. Each expansion opens new opportunities to increase your revenue and impact.

Build your Community

Joining the Beheld franchise means stepping into a culture rooted in beauty, hospitality, and shared success. You’ll be surrounded by a supportive network of like-minded owners—and guided by industry-leading artists and business experts who are invested in your growth. With real mentorship, collaborative tools, and a collective spirit, you’ll never build alone.

Why

We’re enamored by that first moment a bride is beheldA revealing of who she has always been and who she is becoming. Prevailing beauty and awaited beauty colliding in joyful anticipation. A single glimpse that captures the transformative reality of a sacred day.

Our ambition is to reflect that moment back to our clients, that they would experience the significance of their beauty, the preeminence of preparation, and the revelation that comes with the lift of a veil.

We prepare brides to be beheld.

8+ years in business
2,000+ bridal parties styled
Expert team of stylists & artists
On-trend styles and techniques

Why

We’re enamored by that first moment a bride is beheld – A revealing of who she has always been and who she is becoming. Prevailing beauty and awaited beauty colliding in joyful anticipation. A single glimpse that captures the transformative reality of a sacred day.

Our ambition is to reflect that moment back to our clients, that they would experience the significance of their beauty, the preeminence of preparation, and the revelation that comes with the lift of a veil.

We prepare brides to be beheld.

8+ years in business
2,000+ bridal parties styled
Expert team of stylists & artists
On-trend styles and techniques

Establish your Expertise

Beheld Beauty Collective is a trusted name in the wedding industry, known for delivering elevated hairstyling and makeup experiences to thousands of bridal parties across Lexington, Louisville, Cincinnati, and beyond. As a franchisee, you’ll step into a brand that brides already recognize and love—backed by proven systems, strong industry relationships, and a reputation for excellence. Build your business with the credibility and support of an established collective.

Grow your Opportunity

At Beheld, we believe excellence is ongoing. That’s why we provide franchisees with continued education, hands-on support, and proven systems to train and equip their teams. Our commitment to quality ensures you’re never building something second-rate—and always positioned to grow with confidence. As one of the first-to-market beauty collectives in the wedding industry, you’ll have the rare advantage of leading in a growing space—while building something truly your own.”

Expand your Legacy

With the 2025 launch of makeup services, Beheld began expanding beyond hairstyling—and we’re committed to continuing that growth. From new offerings to elevated client experiences, franchisees stay on the front edge of the industry—owning something they love and building a brand that lasts. Each expansion opens new opportunities to increase your revenue and impact.”

Build your Community

Joining the Beheld franchise means stepping into a culture rooted in beauty, hospitality, and shared success. You’ll be surrounded by a supportive network of like-minded owners—and guided by industry-leading artists and business experts who are invested in your growth. With real mentorship, collaborative tools, and a collective spirit, you’ll never build alone.

A trainee curls a client's hair.
A trainee curls a client's hair.

Money Matters

Our on-location business model—where beauty services are typically provided at event venues or the client’s getting-ready space—means significantly lower startup costs compared to traditional brick-and-mortar franchises. While a small rented space for trials or client meetings is optional, it’s not required.This leaner investment allows you to channel more resources into growing your business, building your team, and serving clients with excellence. Ready to learn more about the financial advantages and our recruitment process? Let’s talk.

A STEP-BY-STEP MUTUAL DISCOVERY PROCESS

Intro

Call

We'll start by discussing your background, goals, and values, and addressing any initial questions you may have. From there, we'll walk through our expectations for the Discovery Process.

Concept

Education

We'll walk through the full details of our business model, operations, and support, then review your homework to ensure you're set up for success.

FDD

Review

We'll highlight key aspects of the Franchise Disclosure Document (FDD) to give you a clear understanding of the business relationship between you and the brand. After this stage, we'll provide you with a copy of the FDD for your review.

Discovery

Day

Visit our Beheld Franchise Support Center in Lexington, KY to meet the team and immerse yourself in our brand and culture.

Launch

Plan

We'll walk through your first 90 days as a new franchisee and review your homework to ensure you're fully prepared for the journey ahead.

Decision

Day

We'll address any remaining questions and determine if the partnership is the right fit. If we move forward with awarding a Beheld Beauty franchise, we'll schedule your Signing Day.

Signing

Day

Celebrating the start of something beautiful! This brief call will walk you through the document signing process using our simple and convenient electronic signature platform.

Where Do We Go From Here?

Currently, Beheld Beauty Collective operates in Louisville, Lexington, and Cincinnati. In this next, expansion phase, we would be delighted to open franchises in Ohio, Indiana.

Missouri, Tennessee, North Carolina, South Carolina, and Georgia.

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Ready to Become a Franchisee?

 

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